![]() Pro tip! Always remember to approach the journey mapping from customers’ eyes – what are the stages that your customers go through in a buying process. The exact journey steps vary based on your business type (brick-and-mortar, B2B, etc.). Stages of a typical eCommerce customer journey could be Awareness, Consideration, Purchase, Delivery, Product/Service, and Loyalty. By mapping and understanding your customers’ journey, you can do exactly these two things mentioned – you will know where to find your customers and you will know how to provide them value.Ĭustomer Journey is a structured overview of each buying stage your customer goes through from finding information about your products or services to purchasing them and coming back for more. To make it happen, your existing and potential clients need to find your product and the product needs to provide them with value – that makes sense, right. ![]() Every business wishes to provide people with products and services that they find valuable.
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